Did Jif peanut butter used to be Jiffy?

Question

I said something about how it used to be Jiffy, which i really thought, and my dad said no it wasn't. Then a while back in one of my college classes one of professors was using peanut butter as an example for something and randomly mentioned something about it using to be called Jiffy but his wife saying he was crazy and it wasn't. Now i'm even more curious about this. I cannot find any images online of jiffy peanut butter but could have sworn it was.

Answer 1

Nope. I am actually old enough to remember when the Jif brand was introduced. I was just a kid, but I always loved peanut butter (still do!) so I remember. The two big brands in the 1950s were Peter Pan and Skippy (Skippy was originally a cartoon character, a little boy with a baseball cap).



I remember Jif was advertised as containing just a touch of honey, so it was sweeter. I looked it up and no, apparently it WAS sweeter but because of sugar and molasses. Anyway that was what distinguished it from the rest of the market. It was very heavily advertised in the late 1950s as something new and wonderful, and that's why it got so popular so quickly.



Originally it was Big Top brand. Big Top still sells bags of unshelled peanuts. It was bought by Proctor and Gamble some time in the 50s and they renamed it Jif and heavily promoted it. Then Smuckers bought it in the early 60s. According to the Wikipedia article, it's now the top selling brand.



You might be confusing it with Jiffy Pop popcorn.

Answer 2

no

Answer 3

N

Answer 4

sure

Answer 5

Madela effect

Answer 6

HA! You think PB is the brain tickler... how about this... Remember the Berenstein Bears? Yeah, well I grew up knowing them as the "Berenstein Bears." However, somewhere along my kid to adult transformations, someone replaced the "BerenstEIN Bears" with The "BerenstAIN Bears." Yes... STAIN. You have to be kidding me. Sigh... JFDMSB

Answer 7

No, but the advertising for the product once featured a "jifaroo", a blue Kangaroo.

From Wikipedia: Jif is an American brand of peanut butter made by The J.M. Smucker Company, which purchased the brand from Procter & Gamble in 2001. In 1955, Procter & Gamble bought Big Top peanut butter from William T. Young of Kentucky and, in the ensuing years, reformulated and rebranded it to compete with Skippy and Peter Pan. P. & G. named its product Jif, used oils other than peanut oil in its hydrogenation process, and sweetened the recipe, adding sugar and molasses. The original Creamy and Crunchy style Jif peanut butters both debuted in 1958. In 1974, Extra Crunchy Jif was introduced, followed in 1991 by Simply Jif, a peanut butter variant with low sodium and less sugar than regular Jif. Reduced Fat Jif was introduced three years later in 1994. In 2014, Jif Whips was released as the first whipped peanut butter.

Since 1981, Jif has been the leading peanut butter brand in the United States

Answer 8

Sounds a little iffy to me!

Answer 9

Interesting because I too grew up with it and I thought it was Jiffy. But thinking back at the label, it is a fact that it always said Jif on a sort of circus-ey label. Part of my confusion is because we were Skippy people.

Answer 10

Not exactly.



It was briefly marketed under the name "Jifi Peanut Butter" in the UK and Australia - primarily because there were already both kitchen detergent and lemon juice brands called Jif.



Are you perhaps getting it confused with Jiffy Foods?

Answer 11

No, it wasn't Jiffy P.B....Always Jif Peanut Butter. I grew up in the 50s, so I remember most of the commercials. You may be thinking of Skippy Peanut Butter. Annette Funicello (one of the original Mouseketeers), was a spokeswoman and made commercials for Skippy P.B. for years. (may she rest in the peace and love of Jesus).

Hmmm...I tried to post with a photo of Skippy P.B. but it wouldn't let me submit.

Answer 12

I think you are correct

Answer 13

Nope

I am 66

Answer 14

No. Jif peanut butter it was & is. Do to copyright. Cartoons shows etc. Used Jiffy peanut butter to avoid paying royalty to use the name. So we remember Jiffy but not Jif.

Answer 15

Not in the USA. It was always Jiff peanut butter. I am pushing 70 pretty hard.

Answer 16

I think they do both

Answer 17

It did used to be Jiffy. This is another example of the Mandela effect

Answer 18

Jiffy totally existed, you're not crazy. I remember it too. I don't know whether it turned into Jif or whether the brand just died, but it totally did exist.

Answer 19

No. There's a SKIPPY peanut butter. Maybe you named smushed Jif/Skippy into Jiffy.

Answer 20

Sure...

Answer 21

This is indeed a confusing topic. Jif was never known as Jiffy; however, many people remember it that way. I suspect moms and kids gave it that nickname and it stuck in their memories as the actual brand name. Read all about it on the blog below.

Answer 22

Your confusion is there because there never was a Jiffy peanut butter. Where I grew up, people would call Jif jiffy in casual talk. I'm pretty sure they were mixing accidentally two brands (Jif and Skippy), just like people mix other words such as irregardless (a mix of irrespective and regardless).

Answer 23

There are baking mixes (biscuit mix, pizza crust, cake, etc) made by Jiffy, often called "Jiffy Mix" products. These are not and never were peanut butter. Jif peanut butter was originally a Proctor and Gamble product that many people liked. Proctor and Gamble sold this to the Smucker's Jams and Jellies company a few years ago. There never was a major peanut butter brand named Jiffy.

Answer 24

Jif was never anything but Jif. The name "Jiffy" too closely resembles the name of a major competitor, "Skippy". Skippy peanut butter predated Jif by thirty years, so it is a safe bet that "Jiffy" was never considered..

Answer 25

Jif is an American brand of peanut butter made by The J.M. Smucker Company

Jiffy is a name of a popcorn, but many remember a Jiffy Peanut Butter and the slogan telling moms they can prepare a sandwich 'In a jiffy!' I think that Smucker's bought out and closed teh company to take over the market, becuase I can find nothing on Jiffy anywhere.



Some feel it is part of the Mandala Effect, where we remember things that just did not exist.

Answer 26

No jif peanut butter has always been jif from what I can find. But there is a Jiffy food brand